Your AI Beauty Advisor, Available 24/7

Shoppers chat with an AI-powered beauty expert, upload a selfie for instant skin & hair analysis, and receive personalised product recommendations, all in real time.

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Need assistance?
I need help finding a serum for my blemishes and uneven skin tone.
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Sure! Upload a selfie and I'll analyse your skin.
Shopper selfie with skin analysis
Hydration
82%
Texture
91%
Blemishes
15%
Tone
88%
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I found mild blemishes and slight pigmentation. I recommend the Vitamin C Brightening Serum. It targets both concerns.
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Vitamin C Serum
$28.00 Β· 30ml
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Ask about beauty...
➀
3x
Higher Conversion
vs standard chat
45%
Increase in AOV
Multi-product routines
24/7
Always Available
No staffing needed
<0.1s
Skin Analysis
Instant AI results

How Selfie Chat Works

From conversation to conversion in three simple steps

01

Chat

A shopper lands on your site and is looking to figure out which product to buy. Our Selfie chat helps seeking to understand the shopper and guide them through your product catalog.

02

Snap & Analyse

The shopper uploads a quick selfie. In under 0.1 seconds, the AI evaluates 300+ skin and hair parameters like texture, tone, blemishes, hydration, and hair attributes, delivering a detailed profile.

03

Recommend & Convert

Based on the analysis, the AI curates a personalised product routine with clear ingredient explanations. One-tap add-to-cart and direct checkout integration make purchasing effortless.

Built for Beauty. Designed for Growth.

Three AI capabilities that work together to convert browsers, grow baskets, and build lasting customer relationships.

πŸ€– AI Skin Chat

Selfie Chat: The Beauty Advisor on Your Site

Shoppers ask questions, upload a selfie, and get personalised product guidance β€” all without leaving your store. Tangent's Selfie Chat handles text and image inputs together, so every conversation feels like a one-to-one consultation.

  • Handles skincare and haircare questions in plain language
  • Reads selfie images to personalise every recommendation
  • Available around the clock with no team required
Computer Vision AI
ML Recommendations
Large Language Models
Image Analysis
πŸ” Skin Analysis

Instant Skin Analysis, Powered by Computer Vision

A single selfie reveals 300+ skin and hair parameters in under 0.1 seconds β€” giving shoppers a clear picture of their skin before they even browse a product page. The result is confidence at the point of purchase.

  • Evaluates texture, tone, blemishes, hydration, and more
  • Maps concerns to precise areas of the face
  • Powered by Tangent's proprietary computer vision model
Oily Skin
75%
Blemishes
60%
Pigmentation
45%
Redness
30%
Fine Lines
20%
πŸ§ͺ Ingredient Intelligence

Recommendations That Match Skin to Product

Tangent maps each shopper's skin profile to your product catalogue β€” recommending the right products, in the right order, with the science to back it up. Shoppers understand why they're buying, not just what.

  • Indexes your full product range automatically
  • Builds AM/PM routines tailored to each skin type
  • Shows ingredient rationale alongside every product

Key Ingredients Match

Niacinamide98% match
Salicylic Acid95% match
Hyaluronic Acid92% match
Vitamin C89% match
Retinol85% match

Why Brands Choose Selfie Chat

Proven benefits that drive real business results

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Lift Conversion Rates

Personalised guidance turns browsers into buyers with tailored recommendations.

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Boost AOV

Multi-product routines and bundles naturally increase basket size.

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Strengthen Loyalty

Customers who feel understood come back. Better advice builds brand evangelists.

πŸ“Š

First-Party Data

Capture rich zero-party skin profiles, concerns, and preferences at scale.

⚑

Scale Expert Advice

Replicate your best beauty advisor's knowledge to every single customer, 24/7.

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Branded Experience

Fully white-labelled, plug-and-play setup that matches your brand identity.

Seamless Integrations

Plug into your existing e-commerce stack with zero friction

Shopify
E-Commerce
Klaviyo
Email Marketing
M
Meta
Ads & Social
Google
Analytics & Ads
Salesforce
CRM
BigCommerce
E-Commerce

Website Integration

One line of code. No developer needed. Live on your site in minutes, not weeks.

Email & CRM Sync

Skin profiles flow directly into Klaviyo, Ometria, and your CRM for hyper-targeted campaigns.

Enterprise APIs

Full API access for bespoke builds. Plug into any system in your existing tech stack.

Why Beauty Brands Choose Tangent

Skin + Hair, Together

Most tools handle skin or hair. Tangent handles both β€” in a single conversation, with a single selfie. That's a wider addressable audience from day one.

Zero-Party Data You Actually Own

Every quiz response, skin analysis, and purchase signal flows into your CDP as first-party data. Tangent captures it, you own it β€” and it feeds directly into Klaviyo for personalised campaigns.

Shopify-Native Speed

Tangent is built for Shopify merchants. One-tap add-to-cart, direct checkout, and product sync mean the path from recommendation to purchase is as short as possible.

Revenue Metrics That Move

3x higher conversion vs standard chat. 45% increase in AOV. These aren't projections β€” they're live results from brands already using Tangent.

Frequently Asked Questions

Selfie Chat is Tangent's AI beauty advisor β€” a conversational tool that lives on your Shopify storefront. Shoppers describe their skin goals, upload a selfie, and receive personalised product recommendations in seconds. The AI evaluates 300+ skin and hair parameters and maps the results directly to your product catalogue. No stylist, no staffing β€” just expert-level guidance at scale.
Selfie Chat is fully white-labelled to your brand. You control the colours, fonts, tone of voice, and imagery β€” so the experience feels like a natural extension of your store, not a third-party widget. The AI's questions can also be tailored to reflect your product range and the way your customers talk about their skin and hair.
Tangent is Shopify-native and installs in minutes β€” no developer required. Add it to your storefront with a single code snippet and it's live. For email and lifecycle marketing, Tangent syncs skin profiles and purchase data directly into Klaviyo, so your campaigns are personalised from day one. Brands on BigCommerce, WooCommerce, or custom stacks can access Tangent via our API.
Onboarding is designed to be simple. Most brands go live within two to three weeks:
  1. Brand intake β€” We collect your product catalogue, brand guidelines, and any integration credentials.
  2. Build & configure β€” We set up your custom Selfie Chat experience and sync it to your product range.
  3. Review β€” You approve the look, feel, and conversation flow before anything goes live.
  4. Launch β€” The tool is live on your site. We set up your post-quiz email flows in Klaviyo and you're ready to convert.
Tangent is GDPR and CCPA compliant. You are the data controller β€” all customer profiles, skin data, and quiz responses belong to your brand. Tangent acts as the data processor and never uses your customer data for any purpose outside your account. A Data Processing Agreement is included as standard during onboarding.
Every Tangent customer gets a dedicated account manager and regular performance reviews. You'll have access to a live analytics dashboard covering conversion rates, AOV, basket size, and aggregated skin insight data β€” so you always know what's working. We also support ongoing optimisation of your quiz flows and Klaviyo sequences as your product range evolves.

Ready to Transform Your Customer Experience?

Join leading beauty brands using Selfie Chat to boost conversion, increase AOV, and deliver expert-level skincare advice at scale.

Plug & play setup Fully managed onboarding GDPR compliant