Three Ships unlocked deeper personalization and higher order value with AI-powered skin analysis, replacing generic questionnaires with a confidence-building experience that drives conversion and customer loyalty.
Three Ships Beauty is a clean skincare brand founded in 2017, focused on transparency and science-backed formulations. By clearly explaining ingredients and benefits, the brand built strong customer trust.
As the brand scaled its direct-to-consumer channel, guiding shoppers to the right products for their specific skin needs at the point of purchase became increasingly challenging.
The Challenge
Despite strong traffic, Three Ships' existing quiz delivered broad, static recommendations that lacked the intelligent personalization their transparency-focused brand demanded.
Self-reported questionnaires missed the nuance of individual skin needs, leading to generic recommendations.
Shoppers engaged with the quiz but dropped off before purchasing due to lack of confidence in results.
Limited skin-level data weakened lifecycle campaigns, reducing segmentation and re-engagement effectiveness.
The existing quiz could not translate shopper interest into meaningful, high-value product recommendations.
The quiz was not built to scale with new SKUs, evolving needs, or advanced personalization logic.
The Solution
Three Ships partnered with Tangent AI to replace generic quizzes with a more intelligent, skin-aware personalization experience.
Computer vision analyzes hydration, texture, pores, and skin tone from a single selfie, delivering clinical-grade insights beyond self-reported answers.
A fast, intuitive quiz flow built around Three Ships' clean beauty ethos, reinforcing transparency and building purchase confidence at every step.
AI-driven logic recommends tailored routines based on each customer's skin profile, replacing static mapping with intelligent, high-AOV bundling.
Every quiz interaction captures skin-level insights that power smarter segmentation, personalized emails, and higher-performing lifecycle campaigns.
A flexible platform that grows with the brand, supporting new products, higher traffic, and increasingly sophisticated personalization.
The Impact
These metrics show how the personalized quiz experience drove engagement, conversion, and revenue.
Post-quiz campaigns far exceeded new customer acquisition benchmarks.
Personalized routines more than tripled order value by matching products to real skin needs.
Selfie analysis drove higher completion, boosting email capture and follow-through.
These metrics show how quiz data translated into downstream revenue via email.
Quiz-driven email flows far outperformed skincare industry benchmarks per send.
Post-quiz lifecycle emails generated over double the revenue of standard promotions.
Personalized subject lines and skin-specific content drove exceptional open rates.
Three Ships demonstrates how modern skincare brands can move beyond generic quizzes to create high-intent, personalization-led experiences that drive confidence, conversion, and long-term customer value.
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