AI-powered product mapping that drives bundling, higher AOV, and marketplace-wide conversion for The Detox Market's multi-brand clean beauty ecosystem.
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The Detox Market is a leading clean beauty marketplace built on strict ingredient standards and a philosophy rooted in transparency and performance. The brand curates high-quality skincare, makeup, haircare, body, and wellness products from trusted clean beauty brands worldwide.
With over 1,000 SKUs across categories, The Detox Market blends editorial curation with a retail experience designed to make clean beauty accessible and results-driven.
Strategic Collaboration
The rollout was supported by growth strategist Gary Feuerstein of Digital Mavericks, who introduced Tangent to The Detox Market and worked closely with both teams to bring the experience live. His involvement ensured the personalization layer aligned with the marketplace's broader discovery and growth strategy.
The Challenge
Personalizing a single-brand store is one thing. Personalizing a multi-brand marketplace with 1,000+ evolving SKUs is another entirely.
Shoppers lacked a guided entry point into a 1,000+ SKU catalog spanning dozens of brands.
Static mapping could not keep pace with evolving inventory and seasonal product changes.
Recommendations had to work across competing brands within the same category.
Most shoppers purchased one or two products instead of committing to a full personalized routine.
The Solution
Tangent AI built a personalization layer tailored to The Detox Market's multi-brand ecosystem.
Selfie-powered analysis matches shoppers to products based on real skin data, not self-reported preferences.
Automated logic updates recommendations across 1,000+ SKUs as inventory evolves.
Recommendations span competing brands, surfacing the best product for each skin need.
A "More Options" button lets shoppers explore alternative brands for each product.
Personalized regimens drive full routine adoption, bundling, and higher basket values.
"We launched with Tangent and we're already capturing incredibly valuable data. It's helping us continuously refine the website and make our LLM agent more relevant to each individual shopper. It's been very promising and genuinely interesting to see how personalization is shaping the experience."
Romain Gaillard, Founder & CEO, The Detox MarketThe Impact
Personalization turned curated discovery into higher-value routines and stronger conversion.
Personalized routines drove higher basket values across brands.
1 in 3 shoppers purchased the full recommended regimen.
1 in 4 shoppers converted into paying customers.
Quiz-driven engagement translated into strong first-party data and downstream revenue.
Personalized quiz engagement fueled strong data capture.
Personalization drove new customer acquisition at scale.
High engagement from personalized follow-up campaigns.
"For a marketplace like The Detox Market, personalization has to work across brands and evolving inventory. Tangent built something that feels scalable, intelligent, and aligned with how shoppers actually discover products."
Gary Feuerstein, Digital MavericksTangent AI created a personalized entry point for The Detox Market where every shopper is guided by real skin data across brands and categories. The result is a marketplace that feels as curated as a boutique, with the depth and discovery only a marketplace can offer.
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