AI Content Intelligence

Create content your customers already care about.

Tangent’s AI Content Intelligence uses customer insights captured through your quizzes, selfie experiences and other beauty consultations to recommend what your team should create next, explain why it matters, and generate ready-to-use blog and email drafts.

Customer-led topicsStart with recurring shopper needs instead of a blank content calendar.
Reason behind every ideaSee the audience insight that made a topic worth recommending.
Ready-to-use draftsMove from recommendation to a draft your team can review and adapt.
AI Content Intelligence blog suggestion based on customer insights
Customer-led content strategy

Stop guessing what your audience wants to hear about.

Your quizzes and AI experiences already capture the questions, concerns and goals that matter to shoppers. AI Content Intelligence turns those signals into a practical content brief for your marketing team.

The result is not another generic AI writer. It is a way to decide what is worth creating before you ask AI to write it.

01Customer signalsConcerns, goals, preferences and other beauty-specific attributes.
02Recurring needsPatterns across what customers are consistently telling your brand.
03Content opportunitiesSpecific blog or email ideas with a clear audience rationale.
04DraftAI-assisted content your team can review, edit and publish.
Blog suggestions

Create content around what your customers are already asking.

AI Content Intelligence recommends blog topics based on patterns in your audience and explains why each topic is relevant before generating the draft.

  • See the reason behind the recommendation. Understand which customer need or audience pattern the idea is addressing.
  • Work from a focused topic. Use relevant themes and tags as the starting point for the article.
  • Build for search and answer visibility. Create useful content around real shopper questions, then review it for expertise, accuracy and search intent.
AI Content Intelligence blog recommendation with audience rationale and topic tags

Example blog recommendation generated from recurring customer needs.

AI Content Intelligence email recommendation with audience rationale and campaign tags

Example email recommendation based on the concerns and goals showing up across the audience.

Email suggestions

Build campaigns around what customers are already interested in.

Turn the same customer intelligence into email ideas your team can act on, with the topic, the reason it matters and a draft ready to refine.

  • Start with a customer need. Use top concerns, goals and recurring themes as campaign direction.
  • Know why the idea matters. See the audience insight before deciding whether to use it.
  • Move faster. Open the recommendation, review the generated content and adapt it for your campaign.
Brand controls

Keep generated content on-brand from the start.

Customer insights determine what is worth talking about. Your team still controls how the content should sound, what it should avoid, and who it should speak to.

01

Tone & focus

Give Tangent context on your brand voice, content priorities, expertise level and the kind of guidance you want the draft to follow.

02

Language guardrails

Define words, phrases or messaging patterns you do not want used so generated content better reflects your brand standards.

03

Audience & representation

Add guidance about who the content is speaking to and, where relevant, how people or audiences should be represented.

Your team stays in control.AI Content Intelligence gives you a stronger starting point. Your team can review, edit and approve the final content before it is used.
Common questions

Questions beauty teams ask about AI Content Intelligence.

AI Content Intelligence uses customer insights from beauty consultations to identify relevant content opportunities and turn them into blog and email ideas with a clear rationale and ready-to-use draft.

Tangent looks for recurring customer needs such as concerns, goals, preferences and other attributes captured through its beauty experiences, then uses those patterns to recommend topics.

AI Content Intelligence can recommend and generate blog and email content, including the topic, the audience insight behind it and a draft your team can review and adapt.

Yes. Teams can add prompt guidance, define words or phrases to avoid, set audience preferences and provide additional context for generated content.

AI Content Intelligence helps teams create useful content around recurring customer questions, concerns and goals. That gives marketers a stronger starting point for search-focused and answer-focused content, while each draft should still be reviewed for accuracy, expertise and search intent before publishing.

AI Content Intelligence

Make your customer intelligence useful to your content team.

Use what shoppers are already telling your brand to find relevant topics, understand why they matter and create faster.