B2B partnerships · Retail · Spas · Salons

Make every retail, spa and salon partnership more valuable.

Tangent gives retailers, spas and salons a co-branded AI consultation that helps them understand each shopper, recommend with confidence and create more revenue from every interaction.

More than an in-store engagement tool.It gives your partners useful customer insight and a better sales experience, and gives your brand stronger partnerships, more sell-through and new opportunities to market together.
A beauty professional guiding a shopper through a live Tangent consultation at a partner location
Live partner consultationA beauty professional uses Tangent results to guide the shopper through personalized recommendations.
A B2B engagement platform for both sides

Help your partners understand more shoppers and sell more effectively.

Beauty brands rely on retail, spa and salon partners to bring products to life. Tangent turns that relationship into a shared digital experience, guiding shoppers, recommending the right products and capturing useful customer data, instead of leaving every consultation to individual staff knowledge.

The partner gets a useful customer engagement and revenue tool. The brand gets a consistent way to support the partner, understand demand and grow the channel together.

Partner valueBetter customer data, stronger recommendations, higher product and service revenue.
Brand valueBetter partnerships, more sell-through, network insight and joint campaign opportunities.
Shopper valueA personalized consultation with clear products, routines, treatments and next steps.
What the engagement tool does

From a face scan or consultation to a personalized next step.

A partner associate can guide the experience, or the shopper can complete it independently. Tangent turns the interaction into recommendations, useful customer data and a follow-up journey.

Skin Authority skin health rating and personalized recommendations on a live Tangent in-store display
Live consultation results
01

Understand the shopper

Use guided questions and optional selfie analysis to capture concerns, goals and preferences.

02

Recommend using brand-approved logic

Present suitable products, routines or treatments with the education needed to explain why.

03

Capture consented customer data

Create a useful profile that supports partner follow-up, brand insight and future personalization.

04

Continue the journey

Send results, promote reorders and support co-branded campaigns after the shopper leaves.

How it helps your partners

Give partners more data and more ways to grow revenue.

The experience helps retail associates and beauty professionals move beyond a one-time conversation, understanding what each customer needs, recommending with greater confidence and creating a reason to follow up.

  • Richer customer insight
    See concerns, goals, preferences and recommendation outcomes instead of relying only on transaction data.
  • More confident selling
    Help staff connect products and treatments to an individual need without memorizing the full catalog.
  • Higher product and service revenue
    Increase product attachment, routine building and relevant add-on recommendations.
  • More repeat business
    Use saved results and follow-up journeys to encourage reorders, repeat treatments and return visits.
Partner view

What customers are asking for

Consultation activityTracked
Customer profilesOpt-in based
Top concernDehydration
Top opportunityHome-care routine
Shopper needRecommendedNext action
Post-facial hydration3-step routineSend follow-up
Hair thinningScalp regimenBook retake
Uneven toneBrightening setReorder reminder
Brand network view

Grow the channel together

Partner coverageBy location
Sell-throughBy recommendation
Campaign segmentBarrier care
Growth marketSouth Florida
Partner opportunityAudienceActivation
Hydration monthOpted-in shoppersJoint email campaign
Post-treatment careFacial customersRoutine follow-up
Scalp consultationSalon networkPartner event
How it helps your brand

Build stronger partnerships and unlock more channel revenue.

Tangent gives the brand a tool that helps the partner serve customers better and earn more, creating a stronger reason to prioritize, promote and grow your products.

  • Better B2B partnerships
    Offer partners technology, education and insight that adds value beyond the product range itself.
  • More sell-through across the network
    Make personalized product and routine recommendations consistently across locations and markets.
  • Demand insight by partner and location
    Understand concerns, product interest and recommendation trends across the channel.
  • Joint campaigns with partner audiences
    Create co-branded education, events and follow-up campaigns for appropriately opted-in shoppers.
A shared growth loop

One consultation can create value for the shopper, partner and brand.

The strongest model is not the brand taking over the relationship. It is the brand and partner using a shared experience to serve the shopper better and create more opportunities together.

01

The brand sets the experience

Products, questions, recommendation rules, education and partner-specific assortments.

02

The partner engages shoppers

Use the consultation in retail, at the spa, in the salon, at events or through a QR code.

03

Both sides learn

Use agreed reporting to understand needs, demand, recommendation activity and opportunities.

04

Both sides activate

Run co-branded follow-up, education, events, routine reminders and reorder campaigns.

Designed for the channel

One platform. Two distinct partner environments.

The journey can be adapted to the way customers shop and receive advice in each setting.

A Skin Authority associate guiding a customer through a Tangent consultation at a partner location
Retail

Stores, counters, kiosks and pop-ups

Help associates or self-guided shoppers understand their needs, compare products and leave with a complete recommendation.

  • Selfie skin or hair assessment
  • Guided product and routine discovery
  • Lead capture and results delivery
  • Retail-to-ecommerce follow-up
Spas & salons

Professional consultation and home care

Help professionals connect treatments and services with the right at-home products, then support the customer between visits.

  • Pre-treatment or chair-side consultation
  • Personalized treatment and product plans
  • Product attachment to services
  • Retake, reorder and revisit journeys
Beauty brands using Tangent for retail, spa and salon partnerships
3X
More customer signups through guided in-store engagement

“Tangent has helped us bring personalized skin consultations into our retail and wellness partner locations. It gives our partners a better way to understand each customer and create a stronger experience together.”

Skin Authority
Common questions

Questions retail, spa and salon partners ask

Tangent gives beauty brands a co-branded AI consultation that retail, spa and salon partners use in-store to understand each shopper, recommend the right products or treatments, and capture useful customer data for the brand.

Yes. The same platform adapts to each setting: self-guided kiosks, counters and pop-ups in retail, or professional pre-treatment consultations and home-care plans in spas and salons.

A partner associate can guide the experience, or a shopper can complete it independently, using guided questions and optional selfie analysis. Tangent then recommends brand-approved products or treatments and captures a consented customer profile.

Data access and sharing follow the shopper's consent choices and the commercial agreement between the brand and partner. Consented profiles can feed into the brand's CRM, email/SMS and marketing tools.

Tangent doesn't take over the relationship. It gives the brand and partner a shared tool so the partner can sell more effectively while the brand gets consistent data and insight across its retail, spa and salon network.

Retail, spa & salon partnerships

Give every partner a better way to engage shoppers and grow revenue.

Tell us how your brand works with retailers, spas or salons. We’ll help you build a co-branded consultation and joint growth model around that network.