The archive of case studies, blogs and whitepapers which support your ecommerce growth.

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SEEN | 56.7% AOV Uplift

How SEEN used Tangent's AI-powered hair quiz to drive strong first-time customer acquisition, with a 56.7% AOV uplift on recommended orders and 65% quiz completion.

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Umberto Giannini Case Study

How Umberto Giannini used Tangent's AI-powered curl quiz to drive 16.5% of all store orders, with 83% quiz completion, 92% first-time customers, and an 18.5% AOV uplift.

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Kiwabi | 102% AOV Uplift

Learn how Kiwabi used Tangent AI's guided hair quiz to drive 102% AOV uplift on recommended orders, 97% recommendation-driven purchases, and 61.5% quiz completion rate.

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Olaplex | 48% AOV Uplift

Learn how Olaplex deployed a single guided quiz across the UK, US and Australia, driving 48% higher AOV, 88% first-time customer orders, and a 70% quiz completion rate.

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Lawless Beauty | 36% Conversion Rate

Learn how Lawless Beauty used AI-powered foundation shade matching to increase buying confidence, driving 36% conversion rate and 34% AOV lift.

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Lira Clinical | 98% Recommendation-Driven Orders

Learn how Lira Clinical turned professional corrective skin protocols into intelligent digital consultations, driving 98% recommendation-driven orders and 37% AOV increase with Arctic Grey and Tangent AI.

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Aquage | 90% First-Time Orders

Learn how Aquage used AI-powered hair diagnostics to bridge professional heritage with personalized D2C discovery, driving 90% first-time orders and 76% quiz completion.

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Primally Pure | 86% Quiz Completion Rate

Learn how Primally Pure refined its end-to-end skin quiz experience combining thoughtful design by Basis with Tangent AI's personalization engine, driving 86% quiz completion and 35% AOV increase.

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Bondi Boost | 45% AOV Uplift

Learn how Bondi Boost used AI-powered hair personalization to turn quiz takers into high-value customers across the US and Australian markets.