The archive of case studies, blogs and whitepapers which support your ecommerce growth.

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Kiwabi | 102% AOV Uplift

Learn how Kiwabi used Tangent AI's guided hair quiz to drive 102% AOV uplift on recommended orders, 97% recommendation-driven purchases, and 61.5% quiz completion rate.

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July 28, 2026

by

Priyanshi

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Olaplex | 48% AOV Uplift

Learn how Olaplex deployed a single guided quiz across the UK, US and Australia, driving 48% higher AOV, 88% first-time customer orders, and a 70% quiz completion rate.

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July 28, 2026

by

Priyanshi

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Lawless Beauty | 36% Conversion Rate

Learn how Lawless Beauty used AI-powered foundation shade matching to increase buying confidence, driving 36% conversion rate and 34% AOV lift.

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June 30, 2026

by

Priyanshi

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Lira Clinical | 98% Recommendation-Driven Orders

Learn how Lira Clinical turned professional corrective skin protocols into intelligent digital consultations, driving 98% recommendation-driven orders and 37% AOV increase with Arctic Grey and Tangent AI.

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May 27, 2026

by

Priyanshi

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Aquage | 90% First-Time Orders

Learn how Aquage used AI-powered hair diagnostics to bridge professional heritage with personalized D2C discovery, driving 90% first-time orders and 76% quiz completion.

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May 19, 2026

by

Priyanshi

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Primally Pure | 86% Quiz Completion Rate

Learn how Primally Pure refined its end-to-end skin quiz experience combining thoughtful design by Basis with Tangent AI's personalization engine, driving 86% quiz completion and 35% AOV increase.

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May 15, 2026

by

Priyanshi

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Bondi Boost | 45% AOV Uplift

Learn how Bondi Boost used AI-powered hair personalization to turn quiz takers into high-value customers across the US and Australian markets.

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May 11, 2026

by

Priyanshi

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InHAIRitance | 42% AOV Uplift

Learn how Inhairitance turned curl identity into a high conversion routine engine with AI powered curl segmentation and 12 personalized landing paths.

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March 30, 2026

by

Priyanshi

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Luzern Labs | 2.5x Revenue Growth

Learn how Luzern Labs transformed its digital consultation experience with AI powered skin analysis and structured routines to drive 2.5x higher revenue.

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March 18, 2026

by

Priyanshi

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Moroccanoil | 85% First-Time Orders

Learn how Moroccanoil scaled guided discovery across 8 European markets with multilingual hair quizzes, driving 28% AOV lift and 14% conversion.

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March 6, 2026

by

Priyanshi

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Detox Market | 25% Conversion Rate

Discover how The Detox Market used AI-powered product mapping to drive 84% AOV lift and 32% routine bundling across their clean beauty marketplace.

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February 27, 2026

by

Priyanshi

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Three Ships | 208% AOV Uplift

Learn how Three Ships Beauty transformed their quiz experience with AI-powered skin personalization to drive higher order values.

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February 27, 2026

by

Priyanshi

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How THE JOJOBA COMPANY convert their first time visitors to shoppers?

About The Jojoba Company The Jojoba Company is one of the well-known skin-line brands in Australia. They believe in the power of potent botanical ingredients.

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June 24, 2024

by

Sushil