Quiz responses
We store the customer’s skin or hair type, concerns, goals, answers and demographics.
We turn every quiz and selfie submission into a searchable customer profile. We combine what the customer told you, what we learned from the experience, what we recommended and how they purchased.
Instead of leaving quiz answers, selfie analysis and purchase data in separate places, we bring them together in one customer record.
We store the customer’s skin or hair type, concerns, goals, answers and demographics.
We add signals detected through the selfie experience, so the profile is not limited to self-reported answers.
We keep the exact routine or products shown to that customer attached to the profile.
We show order count, total spend and referral context alongside the beauty data.
We automatically turn quiz responses and selfie analysis into useful customer tags. Your team does not need to open submissions one by one to understand what customers need.
Filter your customer database using beauty attributes and purchase context together. Combine filters, save the audience and come back to it whenever your team needs it.
Skin type, concern, goal, age, referral source, recency or customer value.
Layer multiple attributes to get much more specific than a generic customer list.
Keep useful audience definitions so your team does not rebuild the same filters every time.
Bring those audiences into campaign planning, CRM, retention and merchandising workflows.
Every answer a customer gives you becomes structured data tied to their profile. Tangent organizes that data so your team can build better audiences and use the same customer attributes across your CRM, email and SMS tools.
We turn quiz answers, concerns, goals, preferences and selfie signals into structured customer attributes.
Build audiences using beauty needs, demographics, referral source, recency, orders and spend.
Use those customer attributes across your CRM, email and SMS tools to create more relevant segments, flows and campaigns.
Use the same customer layer for targeted marketing, retention and merchandising questions instead of pulling a new spreadsheet every time.
Build an audience of customers with dryness, dark spots, sensitivity or another concern and tailor the message to what they actually need.
Use order and spend data with beauty attributes to understand who your best customers are and what they care about.
Look across customer profiles to understand which concerns, goals and recommended routines are showing up repeatedly.
Your Customers is Tangent’s customer intelligence database. Every completed skin or hair consultation becomes a searchable profile with beauty attributes, recommendations and purchase context in one place.
Profiles can include quiz answers, demographics, skin or hair attributes, AI selfie signals, customer tags, the recommended routine, referral source, order count and total spend.
Yes. We generate searchable tags from the consultation so your team can find customers by concerns, goals, skin type, selfie signals and other attributes without manually reviewing every submission.
Yes. You can combine filters such as concern, skin type, age, referral source, recency and customer value, then save the audience for reuse.
Yes. Tangent turns quiz and consultation data into structured customer attributes that can be used across your marketing stack for segmentation, flows and campaigns. This can include platforms such as Klaviyo and Mailchimp, depending on your setup and integrations.
Yes. The customer profile links back to the recommended routine so your team can see the consultation outcome alongside customer and purchase data.
Turn every quiz and selfie interaction into a customer profile your team can search, segment and use.
