The archive of case studies, blogs and whitepapers which support your ecommerce growth.

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How do Tangent's "Skin Health Progress" feature helps beauty brands?

Tangent's Skin Health Progress feature revolutionizes beauty by using data to track skin changes, enhancing purchase decisions and increasing sales and retention, thus building trust and long-term customer loyalty.

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October 23, 2024

by

Sushil

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What is Selfie QuizTM platform?

A Selfie based question is a type of eCommerce quiz where shoppers are being asked to take a selfie or upload one. It is a part of the ecommerce product recommendation quiz.

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July 9, 2024

by

Sushil

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Ecommerce Quiz: Best practices with Example

There are various popular ways to get shopper’s data in Ecommerce business, such as tracking their interactions with the website, observing their past purchases, or sourcing data from a third party.

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July 9, 2024

by

Sushil

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How AI is revolutionising skincare & beauty industry

After AI has taken over the skincare and beauty industry no one goes out to shop for their makeups & foundations ranging from shades to moisturizers to the glittery nail paints or anything.

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June 26, 2024

by

Sushil

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How to make a product recommendation quiz

The average order value, the number of sales, and the number of leads generated by an ecommerce business improve by a factor of two to ten when product recommendation quizzes are used. They are often recognized as one of the most delicate options you can opt for your ecommerce business to generate more leads, more money and expand your list of loyal customers.

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June 25, 2024

by

Sushil

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What is a Foundation Shade Finder?

The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers find the correct skin shade and skin undertone.

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June 25, 2024

by

Sushil

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How THE JOJOBA COMPANY convert their first time visitors to shoppers?

About The Jojoba Company The Jojoba Company is one of the well-known skin-line brands in Australia. They believe in the power of potent botanical ingredients.

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June 24, 2024

by

Sushil

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5 questions you must ask in a foundation quiz

Every beauty brand tries to provide a layer of personalization for their shoppers to get ahead of their competition – providing better and fast services, quality products, the right products, discounts, etc. In order to achieve this, a brand needs to be smart in engaging shoppers and capturing the Zero-party data.

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June 17, 2024

by

Sushil

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8 DTC beauty brands known for their customer acquisition strategies

After social media happened, it became easy for everyone to reach customers, miles away from the brand’s office. This accessibility, even so post covid, has triggered growth in the overall E-Commerce industry and has also caused a rise in interest for the Direct To Consumer (DTC) beauty brands.

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June 17, 2024

by

Sushil

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‘What is my skin tone?’ Quiz for best shopping experience

When a shopper wonders, “What is my skin tone”, a smart Selfie Quiz TM platform would come in handy for a quick skin tone determination. Plus these quizzes, if made properly, would also help in recommending the best of the products that the shopper must use for a soothing foundation and makeup experience.

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June 17, 2024

by

Sushil

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8 Quiz Questions To Build Accurate Skin Undertone Finder

Take a look at your veins under natural light to find out what colour they are. If you see veins that appear green, they may have warm undertones. If they look blue/purple, then you likely have cool undertones. You most likely have neutral undertones if they look blue/green or match the colour of your skin.

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June 17, 2024

by

Sushil

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Why are quality lead generation important for online sales?

70% of marketers say improving the quality of leads is the most important objective in lead generation strategy (Ascend2 survey). Leads in quantity look lucrative but don’t add any significant

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June 11, 2024

by

Sushil