Luzern Labs transformed its digital consultation experience with AI powered skin analysis, structured routines, and measurable revenue impact, in partnership with Crème Collective.
Luzern Labs is a Swiss Organics spa heritage brand combining clinically validated actives with luxury formulation. Built on scientific rigor and ingredient purity, the brand has earned trust among discerning consumers and professional partners worldwide.
As digital channels became central to growth, the brand needed to bring the depth of in-clinic skincare consultations to online shoppers at scale.
As Luzern Labs refined its digital presence, Crème Collective led the broader website and brand experience evolution, aligning the visual system, messaging, and storytelling with Luzern's luxury positioning. As part of this evolution, personalization emerged as the next strategic layer. Tangent AI was introduced to build a structured digital consultation experience that complemented the refined brand environment.
Luxury skincare carries higher expectations. Shoppers investing in premium formulations seek clarity, confidence, and reassurance before committing to a regimen. The goal was to translate clinical excellence into a guided digital experience.
Translating complex skincare science into a guided digital experience that feels as refined as the formulations.
Moving beyond individual product recommendations to full routine based guidance at scale.
Luxury skincare shoppers need reassurance and consultative depth before committing to a regimen.
Capturing meaningful customer data to power smarter lifecycle marketing and personalization.
Replicating in clinic consultation expertise in an always on digital environment.
To translate Luzern's clinical expertise into guided digital clarity, Tangent AI implemented a personalization framework. The objective was simple: preserve luxury, enable intelligence.
Identifies key concerns with clinical precision, delivering personalized insight beyond self reported preferences.
Aligns inputs with high performance formulations, matching each shopper to the right regimen.
Captures rich skin level data for smarter segmentation, lifecycle campaigns, and long term growth.
Structured Minimalist, Moderate, or Ritual routines drive full routine adoption and higher basket values.
"Since launching with Tangent, we've seen higher engagement and stronger average order values from consultation driven customers. The structured approach has improved routine selection while giving us meaningful performance insight."
Quiz & Conversion Performance
Personalized routines increased AOV, influenced the majority of orders, and powered high quiz engagement.
Lifecycle & Revenue Performance
Quiz driven flows outperformed all other lifecycle campaigns and drove strong retention.
"It was important that the personalization experience felt seamless within Luzern's refined digital environment. Tangent helped make that transition smooth and effective."
Personalization did not dilute Luzern Labs' clinical luxury positioning. It reinforced it. By translating formulation science into guided digital routines, the brand created clarity without compromise, driving both confidence and growth.
