Every beauty brand tries to provide a layer of personalization for their shoppers to get ahead of their competition – providing better and fast services, quality products, the right products, discounts, etc. In order to achieve this, a brand needs to be smart in engaging shoppers and capturing the Zero-party data.

After social media happened, it became easy for everyone to reach customers, miles away from the brand’s office. This accessibility, even so post covid, has triggered growth in the overall E-Commerce industry and has also caused a rise in interest for the Direct To Consumer (DTC) beauty brands.

When a shopper wonders, “What is my skin tone”, a smart Selfie Quiz TM platform would come in handy for a quick skin tone determination. Plus these quizzes, if made properly, would also help in recommending the best of the products that the shopper must use for a soothing foundation and makeup experience.

Take a look at your veins under natural light to find out what colour they are. If you see veins that appear green, they may have warm undertones. If they look blue/purple, then you likely have cool undertones. You most likely have neutral undertones if they look blue/green or match the colour of your skin.

70% of marketers say improving the quality of leads is the most important objective in lead generation strategy (Ascend2 survey). Leads in quantity look lucrative but don’t add any significant